Drive For Diversity
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The Drive for Diversity (D4D) program is a development system instituted by the
American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...
auto racing Auto racing (also known as car racing, motor racing, or automobile racing) is a motorsport involving the racing of automobiles for competition. Auto racing has existed since the invention of the automobile. Races of various sorts were organise ...
league
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...
. The program's purpose is to attract minority and
female Female (Venus symbol, symbol: ♀) is the sex of an organism that produces the large non-motile ovum, ova (egg cells), the type of gamete (sex cell) that fuses with the Sperm, male gamete during sexual reproduction. A female has larger gamet ...
individuals to the sport, primarily as drivers, but also including ownership, sponsorship, and crew member roles, and to attract a more diverse audience to the sport. Before an applicant is accepted into the program, their resumes are checked by NASCAR officials. The system is similar to a
driver development program A driver development program (or driver development team) is a system or structure designed for young kart and race car drivers to learn and perfect their racing skills. These programmes are devised by racing teams, external companies and funded ...
where applicants progress through minor-league and regional racing levels to prepare them for a possible shot at one of NASCAR's three national series. The program was started during the
2004 2004 was designated as an International Year of Rice by the United Nations, and the International Year to Commemorate the Struggle Against Slavery and its Abolition (by UNESCO). Events January * January 3 – Flash Airlines Flight 6 ...
season by NASCAR marketing executives in order to attract female and minority fans and drivers to the historically
white White is the lightest color and is achromatic (having no hue). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully reflect and scatter all the visible wavelengths of light. White on ...
and male-dominated sport. The year before,
Joe Gibbs Racing Joe Gibbs Racing (JGR) is an American professional stock car racing organization owned and operated by former Washington Redskins (today the Washington Commanders) coach Joe Gibbs, which first started racing on the NASCAR circuit in 1991. His s ...
, along with former athletes
Reggie White Reginald Howard White (December 19, 1961 – December 26, 2004) was an American professional football player who played defensive end in the National Football League (NFL) for 15 seasons during the 1980s and 1990s. He played college football for ...
and
Magic Johnson Earvin "Magic" Johnson Jr. (born August 14, 1959) is an American former professional basketball player. He is often regarded as the greatest point guard of all-time and has been compared with Stephen Curry. Johnson played 13 seasons in the ...
, had started a similar program.


History and structure


Context

Several factors have been attributed to the absence of minorities in stock car racing. One is the costs of auto racing and dependency on sponsorship dollars, with many minority individuals and families lacking the capital to enter the inherently expensive racing world. Others believe that minority youths are more drawn to conventional "stick-and-ball" sports such as
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...
. A key factor is the overt racism in the country that had plagued other sports as well, but was particularly strong in American
stock car racing Stock car racing is a form of automobile racing run on oval tracks and road courses measuring approximately . It originally used production-model cars, hence the name "stock car", but is now run using cars specifically built for racing. It ori ...
due to its roots in the
South South is one of the cardinal directions or Points of the compass, compass points. The direction is the opposite of north and is perpendicular to both east and west. Etymology The word ''south'' comes from Old English ''sūþ'', from earlier Pro ...
. This included the presence of
Confederate flag The flags of the Confederate States of America have a history of three successive designs during the American Civil War. The flags were known as the "Stars and Bars", used from 1861 to 1863; the "Stainless Banner", used from 1863 to 1865; and ...
s in the infields of many tracks at both the regional and national levels. For these reasons, NASCAR has been slower to racially integrate than other major sports in the country. In spite of the lack of minorities and women in the sport, some claim that on paper NASCAR provides a more-balanced playing field than other sports. The first and most notable
African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...
driver in the sport is
Wendell Scott Wendell Oliver Scott (August 29, 1921 – December 23, 1990) was an American stock car racing driver. He was one of the first African-American drivers in NASCAR and the first African-American to win a race in the Grand National Series, NASCAR's h ...
, a former bootlegger who broke the color barrier in the 1950s and raced competitively in inferior equipment and with sub-par support, while contending with discrimination and threats from fans and other drivers. Scott's only win at the Cup Series level came at Jacksonville Speedway Park in 1963. The win and the trophy was initially given to
Buck Baker Elzie Wylie Baker Sr. (March 4, 1919 – April 14, 2002), better known as Buck Baker, was an American stock car racer. Born in Richburg, South Carolina, Baker began his NASCAR career in 1949 and won his first race three years later at Columbia ...
, and Scott did not receive official recognition until a month later, when he was given a small wooden trophy with no nameplate. Only seven black drivers have ever competed at NASCAR's top level, most notably Scott and
Willy T. Ribbs William Theodore Ribbs Jr. (born January 3, 1955) is a retired American race car driver, racing owner, and sport shooter known for being the first African-American man to have tested a Formula One car (he did so in 1986) and to compete in the Ind ...
. Female drivers have been equally scarce within auto racing. Although there was a time when women were banned from entering the pit area during races, there has been no official legislation preventing women from participating during most of
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...
's history. Sara Christian drove in the inaugural Cup Series (then Strictly Stock) race at
Charlotte Speedway Charlotte Speedway was the site of NASCAR's first Strictly Stock Series (now NASCAR Cup Series) race on June 19, 1949. The Daytona Beach Road Course held the first race sanctioned by NASCAR in 1948. The track was a few miles west of the NASCAR ...
in 1949, and is the only woman in Cup Series history to score a top five finish. The most notable woman in the sport was
Janet Guthrie Janet Guthrie (born March 7, 1938) is a retired professional race car driver and the first woman to qualify and compete in both the Indianapolis 500 and the Daytona 500, both in 1977. She had first attempted to enter the Indianapolis 500 in 197 ...
, the first woman to compete in both the
Daytona 500 The Daytona 500 is a NASCAR Cup Series motor race held annually at Daytona International Speedway in Daytona Beach, Florida. It is the first of two Cup races held every year at Daytona, the second being the Coke Zero Sugar 400, and one of three ...
and
Indianapolis 500 The Indianapolis 500, formally known as the Indianapolis 500-Mile Race, and commonly called the Indy 500, is an annual automobile race held at Indianapolis Motor Speedway (IMS) in Speedway, Indiana, United States, an enclave suburb of Indi ...
. Guthrie scored five top tens over 33 career starts in NASCAR's top three series. Another notable driver was
Louise Smith Louise Smith (July 31, 1916, in Barnesville, Georgia – April 15, 2006) was tied for the second woman to race in NASCAR at the top level. She was known as "the first lady of racing." She went as a spectator to her first NASCAR race at the Dayt ...
, known as "the first lady of racing". Smith made 11 starts in what is now the Cup Series, and was used to promote the sport in the 1940s by NASCAR founder
Bill France, Sr. William Henry Getty France (September 26, 1909 – June 7, 1992), also known as Bill France Sr. or Big Bill, was an American businessman and racing driver. He is best known for founding and managing NASCAR, a sanctioning body of US-based stock ca ...
A total of 15 women have made starts in the Cup Series.


Origins

In 1999, manufacturer
Dodge Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence Dodge was Chrysler's mid-priced brand above P ...
began a diversity program, selecting Mexican driver Carlos Contreras to drive a
Dodge Ram The Ram pickup (marketed as the Dodge Ram until 2010) is a full-size pickup truck manufactured by Stellantis North America (formerly Chrysler Group LLC and FCA US LLC) and marketed from 2010 onwards under the Ram Trucks brand. The current fi ...
for
Petty Enterprises Petty Enterprises (formerly Lee Petty Engineering) was a NASCAR racing team based in Level Cross, North Carolina, USA. It was founded by Lee Petty with his two sons Richard Petty and Maurice Petty. The team was later owned by Richard Petty, hi ...
in the
Craftsman Truck Series The NASCAR Craftsman Truck Series is a pickup truck racing series owned and operated by the National Association for Stock Car Auto Racing, and is the only series in NASCAR to race production pickup truck based stock cars. The series is one of th ...
. In December 2000, Dodge announced that veteran
African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...
driver
Willy T. Ribbs William Theodore Ribbs Jr. (born January 3, 1955) is a retired American race car driver, racing owner, and sport shooter known for being the first African-American man to have tested a Formula One car (he did so in 1986) and to compete in the Ind ...
would drive in the Truck Series for the full 2001 season in a factory-backed effort for
Bobby Hamilton Racing Bobby Hamilton Racing-Virginia is a disbanded NASCAR racing team. It was owned by four-time Winston Cup winner and 2004 NASCAR Craftsman Truck Series champion Bobby Hamilton until his death on January 7, 2007. Bobby Hamilton Jr. was given owners ...
. Ribbs, who had made starts in the
Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971, ...
,
Indy Car INDYCAR, LLC, is an American-based auto racing sanctioning body for Indy car racing and other disciplines of open wheel car racing. The organization sanctions five racing series: the premier IndyCar Series with its centerpiece the Indianapolis ...
and
Champ Car Champ Car World Series (CCWS) was the series sanctioned by Open-Wheel Racing Series Inc., or Champ Car, a sanctioning body for American open-wheel car racing that operated from 2004 to 2008. It was the successor to Championship Auto Racing Teams ( ...
, was part of the continued diversity effort by Dodge (reentering Cup competition for 2001), selected from a test program that included
Bill Lester William Alexander Lester III (born February 6, 1961) is an American semi-retired professional racing driver. He last competed part-time in the NASCAR Camping World Truck Series, driving the No. 17 Ford F-150 for David Gilliland Racing. Lester p ...
and Tim Woods. Ribbs ran 23 out of 24 races in the 8 Dodge Motorsports Ram truck (DNQing at Martinsville), finishing 16th in points but with no top 10 finishes. Lester ran 5 races in BHR's 4 truck with a best finish of 18th, then replaced Ribbs in the 8 truck for the 2002 and 2003 seasons, scoring a pole at
Charlotte Charlotte ( ) is the List of municipalities in North Carolina, most populous city in the U.S. state of North Carolina. Located in the Piedmont (United States), Piedmont region, it is the county seat of Mecklenburg County, North Carolina, Meckl ...
in 2003 and finishing 17th and 14th in points in the two seasons respectively. He would leave BHR after 2003 due to lack of sponsorship. Female driver
Deborah Renshaw Deborah Renshaw-Parker (born October 28, 1975) is a former NASCAR Craftsman Truck Series driver. Background and family life Renshaw grew up in Bowling Green, Kentucky and has two brothers. She raced and drove in several types of motor vehicles ...
moved into BHR's 8 truck in 2005, finishing 24th in points.
Erin Crocker Erin Mary Crocker Evernham (born March 23, 1981) is an American race car driver and broadcaster with the Motor Racing Network's Winged Nation. In the past, she played soccer, tennis, and varsity lacrosse on both her high school and college teams. ...
also ran two races for BHR in 2005, before moving on to
Evernham Motorsports Evernham Motorsports was an American professional stock car racing organization that competed in the NASCAR Cup Series. The team was founded in 2000 by former Hendrick Motorsports crew chief Ray Evernham, entering full-time competition as a two-c ...
in 2006 and 2007. In 2003,
Joe Gibbs Racing Joe Gibbs Racing (JGR) is an American professional stock car racing organization owned and operated by former Washington Redskins (today the Washington Commanders) coach Joe Gibbs, which first started racing on the NASCAR circuit in 1991. His s ...
partnered with former NFL player
Reggie White Reginald Howard White (December 19, 1961 – December 26, 2004) was an American professional football player who played defensive end in the National Football League (NFL) for 15 seasons during the 1980s and 1990s. He played college football for ...
to start a team that would assist minority drivers in rising up the ranks of the Motorsports world. In 2004, the team came into form with assistance of Gibbs' Cup and
Busch Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...
sponsors
Home Depot The Home Depot, Inc., is an American multinational corporation, multinational home improvement retail corporation that sells tools, construction products, appliances, and services, including fuel and transportation rentals. Home Depot is the l ...
,
MBNA MBNA Corporation was a bank holding company and parent company of wholly owned subsidiary MBNA America Bank, N.A., headquartered in Wilmington, Delaware, prior to being acquired by Bank of America in 2006. History The former Maryland National ...
, and
Rockwell Automation Rockwell Automation, Inc. is an American provider of industrial automation whose brands include Allen-Bradley, FactoryTalk software and LifecycleIQ Services. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 26,000 ...
. The original two drivers were
Aric Almirola Aric Michael Almirola (born March 14, 1984) is an American professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 10 Ford Mustang for Stewart-Haas Racing. A graduate of Hillsborough High School in T ...
(a future winner at the Cup level) and Chris Bristol (who would join NASCAR's D4D program in 2006), who drove cars numbered 20 and 18 respectively at two different short tracks in the NASCAR Weekly Racing Series. Almirola and Bristol returned in 2005, with both drivers running number 92 to honor the late Reggie White.


NASCAR involvement

The NASCAR-based program was conceived in the 1990s, officially implemented in 2004 by
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...
chairman
Brian France Brian Zachary France (born August 2, 1962) is an American businessman and the former CEO and chairman of NASCAR. He served in the post from 2003 to 2018, following his grandfather (and NASCAR co-founder) Bill France Sr. and father Bill Jr., in ...
, and based largely off input from White and
NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
star
Brad Daugherty Brad Daugherty may refer to: * Brad Daugherty (basketball) (born 1965), American NBA player, currently a television sportscaster * Brad Daugherty (poker player) (born 1951), American poker player {{Hndis, Daugherty, Brad ...
. D4D was one of several programs instigated to increase viewership and audience diversity as well as provide income for the sport, along with the
Chase for the NEXTEL Cup The NASCAR playoffs is a championship Playoffs, playoff system used in NASCAR's three national series. The system was founded as 'The Chase for the Championship' on January 21, 2004, and was used exclusively in the NASCAR Cup Series from 2004 to ...
and series in
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
and
Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
. NASCAR hired Access Marketing & Communications, a company started with money from NASCAR given to the
Rainbow/PUSH Rainbow/PUSH is a Chicago-based nonprofit organization formed as a merger of two nonprofit organizations founded by Jesse Jackson; Operation PUSH (People United to Save Humanity) and the National Rainbow Coalition. The organizations pursue socia ...
initiative of Rev.
Jesse Jackson Jesse Louis Jackson (né Burns; born October 8, 1941) is an American political activist, Baptist minister, and politician. He was a candidate for the Democratic presidential nomination in 1984 and 1988 and served as a shadow U.S. senator ...
, to find drivers, conduct a testing combine, and set the drivers up with owners who would receive stipends to fund competitive rides at short tracks in the Dodge Weekly Racing Series. The first Drive for Diversity combine, featuring 12 drivers and 28 pit crew members, was held in January 2004 at
Hickory Motor Speedway Hickory Motor Speedway is a short track located in Hickory, North Carolina. It is one of stock car racing's most storied venues, and is often referred to as the "World's Most Famous Short Track" and the "Birthplace of the NASCAR Stars". The tr ...
in
North Carolina North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georgia and So ...
, with five drivers and six crew members selected. After two seasons, several reports surfaced of teams not receiving adequate funds, while other teams owners did not supplement the NASCAR investment with additional funds, leading to limited results on the track. Another shortcoming of the early D4D classes was the age of the participants, as many of the drivers (such as
Morty Buckles Morty Buckles is an American racing driver. An African American, Buckles was a member of NASCAR's first Drive for Diversity class after cutting his teeth at the regional racing level. In 2006, Buckles planned to race in the ARCA Racing Series and ...
and Reggie Primus) were over the age of 30 and past their prime. Due to the lackluster performance, NASCAR cut ties with Access Marketing after 2008 and proceeded to hire
Max Siegel Max Siegel (born December 31, 1964) is an American corporate CEO, president, entertainer executive, multicultural activist and attorney. He is the current Chief Executive Officer of USA Track & Field (USATF), the National Governing Body of track a ...
(music executive and former president of Dale Earnhardt, Inc.) to revamp the program. In its current state, the program accepts around 6–10 drivers. 20 or so prospective drivers between the ages of 14 and 26 are invited to a testing combine, in which
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...
evaluates each driver's résumé, on-track lap-times, driving knowledge, physical fitness, communications skills, and media aptitude. Siegel meanwhile started the
Rev Racing Rev or Rév may refer to: Abbreviations Rev. * Rev., an abbreviation for revolution, as in Revolutions per minute * Rev., an abbreviation for the religious style The Reverend * Rev., the abbreviation for Runtime Revolution, a development environ ...
team in 2009 to train the selected drivers in an academy-like setting, with drivers being fielded in the Weekly Series (now the
Whelen All-American Series The NASCAR Advance Auto Parts Weekly Series (formerly the Whelen All-American Series, Winston Racing Series and the Dodge Weekly Series) is a points championship for NASCAR sanctioned local short track motor racing around the United States and Ca ...
) or the touring
K&N Pro Series East The ARCA Menards Series East (formerly Busch East Series, Busch North Series, Camping World East Series, and NASCAR K&N Pro Series East) is a regional stock car racing series owned and operated by the Automobile Racing Club of America (ARCA) and ...
and
West West or Occident is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sunset, Sun sets on the Earth. Etymology The word "west" is a Germanic languages, German ...
. In addition to investing $3 million in the program, Siegel himself is also responsible for finding sponsorship for the drivers. Since the inception of the current program, Rev Racing has been fielding competitive rides with funding from companies such as
Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...
,
Nike, Inc. Nike, Inc. ( or ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered ne ...
, and
Sunoco Sunoco LP is an American master limited partnership organized under Delaware state laws and headquartered in Dallas, Texas, that is a wholesale distributor of motor fuels. It distributes fuel to more than 5,500 Sunoco-branded gas stations, ...
and have had several drivers move on to the national series. The Drive for Diversity also includes a pit crew development program to identify and develop minority and female pit crew members. Like Cup Series teams, the program seeks out former competitive athletes (high school and college), then puts them through a combine which includes conventional drills and racing-specific drills. According to Siegel, the pit crew program has a 100 percent placement rate throughout NASCAR.


Impact on NASCAR

The overall impact of the D4D program and NASCAR's diversification efforts have been minimal, as the drivers from the program (in spite of their success at the regional level) are often starved of opportunities and sponsorship dollars once they graduate from the program.
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
analyst, team owner, and former
NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
all-star
Brad Daugherty Brad Daugherty may refer to: * Brad Daugherty (basketball) (born 1965), American NBA player, currently a television sportscaster * Brad Daugherty (poker player) (born 1951), American poker player {{Hndis, Daugherty, Brad ...
acknowledges some progress, claiming the sport is "more inviting than it was
n the past N, or n, is the fourteenth letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''en'' (pronounced ), plural ''ens''. History ...
" But he also believes "owners are a little scared...Corporate America just isn't ready to take a lot of chances with their dollars on a non-known entity." Several drivers had left the program early in its history, citing issues with the equipment and resources provided to them. Some state that the absence of funding is systematic across the sport, with many young drivers' careers being stalled out before they make it to a higher level or a more competitive ride. Into the 2010s, the diversity program's impact appears to be increasing, with one of the biggest problems being the continued perception of
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...
as an all-white and non-inclusive institution. Max Siegel stated that "the biggest barrier in diversifying audience is the perception," with D4D driver Dylan Smith noting that "people associate NASCAR so much with racism." NASCAR spokesperson Marcus Jadotte believes that the NASCAR fan base will broaden as more minorities and women move up through the sport's ranks. Some drivers, such as former
Hendrick Motorsports Hendrick Motorsports (HMS) is an American professional auto racing organization that competes in the NASCAR Cup Series. The team was founded in 1984 as All Star Racing by Rick Hendrick. Hendrick Motorsports has won a NASCAR-record 291 Cup Seri ...
and
Rusty Wallace Racing Rusty Wallace Racing, LLC (RWR), formerly known as Rusty Wallace, Inc. (RWI) was a NASCAR racing team based in Mooresville, North Carolina, near Charlotte. Owned by former NASCAR Winston Cup champion and commentator Rusty Wallace, the team compet ...
development driver Chase Austin, have refused to join the D4D due to the possible stigma of affirmative action. Any impact still pales in comparison to other auto racing series, with the mixed
Lewis Hamilton Sir Lewis Carl Davidson Hamilton (born 7 January 1985) is a British racing driver currently competing in Formula One for Mercedes. In Formula One, Hamilton has won a joint-record seven World Drivers' Championship titles (tied with Mich ...
winning seven
Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
world championships since 2008,
Antron Brown Antron Brown (born March 1, 1976) is an American drag racing driver, currently driving the Matco Tools Top Fuel dragster for AB Motorsports in the NHRA Camping World Drag Racing Series. Brown is the first African American champion in drag racing h ...
winning the 2012
NHRA The National Hot Rod Association (NHRA) is a drag racing governing body, which sets rules in drag racing and hosts events all over the United States and Canada. With over 40,000 drivers in its rosters, the NHRA claims to be the largest motorspo ...
Top Fuel Top Fuel is a type of drag racing whose dragsters are the quickest accelerating racing cars in the world and the fastest sanctioned category of drag racing, with the fastest competitors reaching speeds of and finishing the runs in 3.62 seconds ...
championship, sisters
Ashley Ashley is a place name derived from the Old English words '' æsc'' (“ash”) and '' lēah'' (“meadow”). It may refer to: People and fictional characters * Ashley (given name), a list of people and fictional characters with the given name ...
,
Courtney Courtney is a name of Old French origin, introduced into England after the Norman Conquest of 1066. It has two quite distinct interpretations: firstly, the surname may be locational, from places called Courtenay in the regions of Loiret and Gât ...
and
Brittany Force Brittany Leighton Force (born July 8, 1986) is an NHRA drag racer and 2-time NHRA Drag Racing Series Top Fuel dragster champion. She is the daughter of drag racer John Force and the sister of fellow racers Courtney Force and Ashley Force Hood. Car ...
running competitively in the NHRA's
Funny Car Funny Car is a type of drag racing vehicle and a specific racing class in organized drag racing. Funny cars are characterized by having tilt-up fiberglass or carbon fiber automotive bodies over a custom-fabricated chassis, giving them an appea ...
and
Top Fuel Top Fuel is a type of drag racing whose dragsters are the quickest accelerating racing cars in the world and the fastest sanctioned category of drag racing, with the fastest competitors reaching speeds of and finishing the runs in 3.62 seconds ...
divisions, and several female drivers competing simultaneously at
IndyCar INDYCAR, LLC, is an American-based auto racing sanctioning body for Indy car racing and other disciplines of open wheel car racing. The organization sanctions five racing series: the premier IndyCar Series with its centerpiece the Indianapolis ...
's top level.


Graduates

The most successful driver to go through the program is arguably
Kyle Larson Kyle Miyata Larson (born July 31, 1992) is an American professional auto racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 5 Chevrolet Camaro ZL1 for Hendrick Motorsports. Larson is the 2021 NASCAR Cup Series champ ...
, a 2012 graduate who is considered one of the most talented young drivers in the sport. Former Cup champion
Dale Jarrett Dale Arnold Jarrett (born November 26, 1956) is a former American race car driver and current commentator for NBC. He is best known for winning the Daytona 500 three times (in 1993, 1996, and 2000) and winning the NASCAR Winston Cup Series champio ...
compared Larson's talents to 4-time champion
Jeff Gordon Jeffery Michael Gordon (born August 4, 1971) is an American former professional stock car racing driver, who is the Vice Chairman for Hendrick Motorsports. He raced full-time from 1993 to 2015, driving the No. 24 Chevrolet for Hendrick M ...
, and Gordon himself has taken interest in the young driver. After signing a development deal with
Chip Ganassi Racing Chip Ganassi Racing, LLC (CGR), also sometimes branded as Chip Ganassi Racing Teams, is an American auto racing organization with teams competing in the IndyCar Series, NTT IndyCar Series, International Motor Sports Association, IMSA WeatherTech ...
in 2012, Larson won Rookie of the Year in 2013 in the
Nationwide Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...
for
Turner Scott Motorsports Turner Scott Motorsports (TSM), formerly Turner Motorsports was an American professional stock car racing team that last competed in the NASCAR Sprint Cup Series, the Nationwide Series, the Camping World Truck Series, the NASCAR K&N Pro Series ...
, and scored his first victory in the series in 2014. He moved up to Ganassi's No. 42
Sprint Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971 ...
car for 2014, winning the Rookie of the Year award, and earning his first win in 2016, and soon winning the championship with
Hendrick Motorsports Hendrick Motorsports (HMS) is an American professional auto racing organization that competes in the NASCAR Cup Series. The team was founded in 1984 as All Star Racing by Rick Hendrick. Hendrick Motorsports has won a NASCAR-record 291 Cup Seri ...
in 2021. Darrell Wallace Jr., a biracial driver of
African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...
heritage, has also found success. Wallace Jr. had three top 10s in four starts for
Joe Gibbs Racing Joe Gibbs Racing (JGR) is an American professional stock car racing organization owned and operated by former Washington Redskins (today the Washington Commanders) coach Joe Gibbs, which first started racing on the NASCAR circuit in 1991. His s ...
in the
Nationwide Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...
in 2012, then moved to the
Camping World Truck Series The NASCAR Craftsman Truck Series is a pickup truck racing series owned and operated by the National Association for Stock Car Auto Racing, and is the only series in NASCAR to race production pickup truck based stock cars. The series is one of th ...
for
Kyle Busch Motorsports Kyle Busch Motorsports (KBM) is an American professional stock car racing team that currently competes in the NASCAR Craftsman Truck Series. They formerly competed in the CARS Tour, ARCA/CRA Super Series, Southern Super Series, and the ARCA Mena ...
in 2013. Wallace won in the Truck Series at
Martinsville Speedway Martinsville Speedway is a NASCAR-owned stock car racing short track in Ridgeway, Virginia, just south of Martinsville. At in length, it is the shortest track in the NASCAR Cup Series. The track was also one of the first paved oval tracks in s ...
in his rookie season (only the second black driver after
Wendell Scott Wendell Oliver Scott (August 29, 1921 – December 23, 1990) was an American stock car racing driver. He was one of the first African-American drivers in NASCAR and the first African-American to win a race in the Grand National Series, NASCAR's h ...
to win in one of NASCAR's top three divisions). Wallace picked up four more wins in 2014 including one at the famous
Eldora Speedway Eldora Speedway (nicknamed "The Big E", "Auto Racing's Showcase Since 1954," and "The World's Greatest Dirt Track") is a high-banked clay dirt oval. Located north of Rossburg, Ohio in the village of New Weston, Ohio, it features permanent and ...
dirt track. Wallace signed to drive in the
Xfinity Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...
for
Roush Fenway Racing Roush is a surname. Notable people with the surname include: Politics *Glenn Roush (1934–2020), American politician in Montana *J. Edward Roush (1920–2004), United States Representative for Indiana, namesake of: ** J. Edward Roush Lake, a rese ...
in 2015. Wallace signed with
Monster Energy NASCAR Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971, ...
team
Richard Petty Motorsports Richard Petty Motorsports (RPM) was an American professional stock car racing team that competed in the NASCAR Cup Series. The team was founded as a result of the merger between Gillett Evernham Motorsports (GEM) and Petty Enterprises, with ...
in 2018. Wallace's career has been hampered at the national level by a lack of consistent corporate sponsorship. Another JGR driver, Mexican-born
Daniel Suárez Daniel Alejandro Suárez Garza (born January 7, 1992) is a Mexican professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 99 Chevrolet Camaro ZL1 for Trackhouse Racing Team. He previously drove in t ...
, a winner in the
K&N Pro Series East The ARCA Menards Series East (formerly Busch East Series, Busch North Series, Camping World East Series, and NASCAR K&N Pro Series East) is a regional stock car racing series owned and operated by the Automobile Racing Club of America (ARCA) and ...
and
NASCAR Toyota Series The NASCAR Mexico Series (formerly NASCAR Corona Series and other names) is a NASCAR series in Mexico. It is the most prestigious stock car racing series in the country. Origins (Desafío Corona) The Desafío Corona was established in 2004 by ...
, was signed to a full-time
Xfinity Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...
ride for the 2015 season, becoming the first full-time driver of Latino descent to run the full season in the series. Suárez won his first Xfinity Series race at Michigan in 2016, becoming the first Mexican-born driver to win in the series. Suárez went on to win the
2016 NASCAR Xfinity Series The 2016 NASCAR Xfinity Series was the 35th season of the Xfinity Series, a stock car racing series sanctioned by the NASCAR in the United States. The season started at Daytona International Speedway on February 20 and ended at Homestead-Mia ...
championship, becoming the first foreign-born driver to win a NASCAR national series championship. Suárez moved to the
Monster Energy NASCAR Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971, ...
with JGR in 2017. and moved to
Stewart-Haas Racing Stewart-Haas Racing is an American professional stock car racing team that currently competes in the NASCAR Cup Series, the NASCAR Xfinity Series, and eNASCAR Coca-Cola iRacing Series. The team is co-owned by three-time NASCAR Cup Series champio ...
in 2019. Other drivers from the program, however, have had their careers stall out after "graduating" from the program. This includes
Paulie Harraka Paul Peter "Paulie" Harraka (born September 15, 1989) is an American professional stock car racing driver and entrepreneur. He is a graduate of Duke University and a former representative of NASCAR's Drive for Diversity program. Personal life H ...
, who scored the program's first three wins, and Marc Davis who left
Joe Gibbs Racing Joe Gibbs Racing (JGR) is an American professional stock car racing organization owned and operated by former Washington Redskins (today the Washington Commanders) coach Joe Gibbs, which first started racing on the NASCAR circuit in 1991. His s ...
after they could not find sponsorship for him in the
Nationwide Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...
.


Other drivers

Outside of the program, minority and female drivers continue to be scarce on the NASCAR scene.
Cuban-American Cuban Americans ( es, cubanoestadounidenses or ''cubanoamericanos'') are Americans who trace their cultural heritage to Cuba regardless of phenotype or ethnic origin. The word may refer to someone born in the United States of Cubans, Cuban desc ...
driver
Aric Almirola Aric Michael Almirola (born March 14, 1984) is an American professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 10 Ford Mustang for Stewart-Haas Racing. A graduate of Hillsborough High School in T ...
, a member of
Joe Gibbs Racing Joe Gibbs Racing (JGR) is an American professional stock car racing organization owned and operated by former Washington Redskins (today the Washington Commanders) coach Joe Gibbs, which first started racing on the NASCAR circuit in 1991. His s ...
's original diversity program, currently drives full-time in
Stewart-Haas Racing Stewart-Haas Racing is an American professional stock car racing team that currently competes in the NASCAR Cup Series, the NASCAR Xfinity Series, and eNASCAR Coca-Cola iRacing Series. The team is co-owned by three-time NASCAR Cup Series champio ...
' 10 car in the
Monster Energy NASCAR Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971, ...
. Almirola is considered one of the most successful products of any diversity initiative within the sport, as well as the highest profile Latino driver in NASCAR, with three wins to his name. Leaving JGR in mid-2007 with one win in the
Nationwide Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...
, Almirola drove
Ginn Racing MB2 Motorsports was a NASCAR Cup Series team based in Mooresville, North Carolina, near the sport's hub in Charlotte. The team was founded by Read Morton, Tom Beard, and Nelson Bowers, from which the original team name were named after. Bowers w ...
's 01 car and
Earnhardt Ganassi Racing Chip Ganassi Racing, LLC (CGR), also sometimes branded as Chip Ganassi Racing Teams, is an American auto racing organization with teams competing in the NTT IndyCar Series, IMSA WeatherTech SportsCar Championship, FIA World Endurance Championsh ...
's 8 car in the Sprint Cup Series until losing his ride due to lack of sponsorship in 2009. After reclaiming his career with
Billy Ballew Motorsports Billy Ballew Motorsports was a team that competed in the NASCAR Camping World Truck Series. They were formed in 1996 by Georgia (U.S. state), Georgia businessman Billy Ballew. Fasscore Motorsports In 2003, Ballew began running a second truck u ...
in the truck series and
JR Motorsports JR Motorsports (pronounced "Junior Motorsports") is an American professional stock car racing team that currently competes in the NASCAR Xfinity Series, eNASCAR Coca-Cola iRacing Series, CARS Tour, and occasionally in the NASCAR Advance Auto Par ...
in the
Nationwide Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...
, Almirola was signed to drive for RPM in 2012, winning at
Daytona International Speedway Daytona International Speedway is a race track in Daytona Beach, Florida, United States. Since opening in 1959, it has been the home of the Daytona 500, the most prestigious race in NASCAR as well as its season opening event. In addition to NA ...
in July 2014. Former
IndyCar Series The IndyCar Series, currently known as the NTT IndyCar Series under sponsorship, is the highest class of regional North American open-wheel single-seater formula racing cars in the United States, which has been conducted under the auspices of ...
racer
Danica Patrick Danica Sue Patrick (; born March 25, 1982) is an American former professional racing driver. She is the most successful woman in the history of American open-wheel car racing—her victory in the 2008 Indy Japan 300 is the only win by a woman ...
drove for
Stewart-Haas Racing Stewart-Haas Racing is an American professional stock car racing team that currently competes in the NASCAR Cup Series, the NASCAR Xfinity Series, and eNASCAR Coca-Cola iRacing Series. The team is co-owned by three-time NASCAR Cup Series champio ...
in their No. 10
Chevrolet SS The Holden Commodore (VF) is an executive car that was produced by Holden between June 2013 and October 2017. It was the second and last significantly restyled iteration of the fourth (and final) generation of the Holden Commodore to be manufa ...
, from 2012 - 2017, joined by her longtime partner
Go Daddy GoDaddy Inc. is an American publicly traded Internet domain registrar and web hosting company headquartered in Tempe, Arizona, and incorporated in Delaware. , GoDaddy has more than 21 million customers and over 6,600 employees worldwide. The co ...
. She is the first female Cup driver to be signed to a full season contract. A winner in IRL competition, Patrick also drove for
JR Motorsports JR Motorsports (pronounced "Junior Motorsports") is an American professional stock car racing team that currently competes in the NASCAR Xfinity Series, eNASCAR Coca-Cola iRacing Series, CARS Tour, and occasionally in the NASCAR Advance Auto Par ...
in the
ARCA Racing Series The ARCA Menards Series is an American stock car series, the premier division of the Automobile Racing Club of America (ARCA). It is considered a minor, semi-professional league of stock car racing, used as a feeder series into the three national ...
and
Nationwide Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...
before signing with Stewart-Haas in 2012, and going full-time in the Cup series for 2013. Patrick is the first woman to win the pole for the
Daytona 500 The Daytona 500 is a NASCAR Cup Series motor race held annually at Daytona International Speedway in Daytona Beach, Florida. It is the first of two Cup races held every year at Daytona, the second being the Coke Zero Sugar 400, and one of three ...
, and the first rookie to win the pole since
Jimmie Johnson Jimmie Kenneth Johnson (born September 17, 1975) is an American professional auto racing driver. A seven-time NASCAR Cup Series champion, he competes part-time in the series driving for Petty GMS Motorsports. Johnson's seven Cup championships, ...
in 2002. Patrick also ran the fastest pole speed for the 500 in 23 years, timing in at 45.817 seconds.
Jennifer Jo Cobb Jennifer Jo Cobb (born June 12, 1973) is an American professional stock car racing driver and team owner. She competes part-time in the NASCAR Craftsman Truck Series, driving the No. 10 Chevrolet Silverado for her own team, Jennifer Jo Cobb Raci ...
is one of few female drivers other than Patrick to run full-time in the three top touring series in recent memory. Cobb made her debut in the
Nationwide Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...
in 2004, and currently drives in the
Camping World Truck Series The NASCAR Craftsman Truck Series is a pickup truck racing series owned and operated by the National Association for Stock Car Auto Racing, and is the only series in NASCAR to race production pickup truck based stock cars. The series is one of th ...
. Cobb is not only a full-time driver, but also the owner of her No. 10 truck for
Jennifer Jo Cobb Racing Jennifer Jo Cobb Racing (also known as JJC Racing) is an American professional stock car racing team that currently competes part-time in the NASCAR Craftsman Truck Series. The team is based in Mooresville, North Carolina and is owned by Jennifer ...
, which is a successor to
Circle Bar Racing Circle Bar Racing was an auto racing team that competed in the NASCAR Camping World Truck Series from 1997 to 2010. The team was most notable for its relationship with Ford Motor Company as well as its sole driver, Rick Crawford. Beginnings Alth ...
and
ppc Racing ppc Racing is a former NASCAR team based in Mooresville, North Carolina. The team was owned by Greg Pollex. ppc Racing came about from a merger of Pollex's Busch Series team with a car owned by Steve DeSouza and Ted Campbell in 1999. The tea ...
. The team also runs a second No. 0 truck as a
start and park Start and park is a term used in auto racing, particularly in NASCAR-sanctioned races, to describe the practice of racing teams starting races but pulling the car off the track after just a few laps in order to collect prize money while avoiding e ...
entry, though it attempted to run the full race at
Eldora Speedway Eldora Speedway (nicknamed "The Big E", "Auto Racing's Showcase Since 1954," and "The World's Greatest Dirt Track") is a high-banked clay dirt oval. Located north of Rossburg, Ohio in the village of New Weston, Ohio, it features permanent and ...
in 2013 and 2014 with Jennifer Jo's father
Joe Cobb Joe Frank Cobb (November 7, 1916 – May 21, 2002) was an American child actor, most notable for appearing as the original "fat boy" in the ''Our Gang'' comedies from 1922 to 1929. Early life and career Born in Shawnee, Oklahoma, on Novemb ...
. Though the team runs full-time, lack of funding and second-hand equipment (often running old
Dodge Ram The Ram pickup (marketed as the Dodge Ram until 2010) is a full-size pickup truck manufactured by Stellantis North America (formerly Chrysler Group LLC and FCA US LLC) and marketed from 2010 onwards under the Ram Trucks brand. The current fi ...
s without factory support) often results in back-of-the-pack finishes for Cobb. Colombian-born
Juan Pablo Montoya Juan Pablo Montoya Roldán (; born September 20, 1975) is a Colombian racing driver. He won the International F3000 championship in 1998, the CART FedEx Championship Series in 1999 in his debut year in the series, and the IMSA WeatherTech S ...
, a winner in
CART A cart or dray (Australia and New Zealand) is a vehicle designed for transport, using two wheels and normally pulled by one or a pair of draught animals. A handcart is pulled or pushed by one or more people. It is different from the flatbed tr ...
and
Formula 1 Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
and the
2000 Indianapolis 500 The 84th Indianapolis 500 was held at the Indianapolis Motor Speedway in Speedway, Indiana on Sunday, May 28, 2000. After four years of an ongoing organizational dispute and "split" in Indy car racing, Chip Ganassi Racing became the first major CA ...
winner, began running full-time in the
Sprint Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971 ...
with
Chip Ganassi Racing Chip Ganassi Racing, LLC (CGR), also sometimes branded as Chip Ganassi Racing Teams, is an American auto racing organization with teams competing in the IndyCar Series, NTT IndyCar Series, International Motor Sports Association, IMSA WeatherTech ...
in 2007. Juan scored two victories in his career (both coming at road course races), and came close to winning at oval tracks on several occasions. In spite of this, he finished in the top 10 in points only once and departed from full-time NASCAR competition after 2013. Another former open-wheel driver, Brazilian
Nelson Piquet Jr. Nelson Angelo Tamsma Piquet Souto Maior (born July 25, 1985), also known as Nelson Piquet Junior or Nelsinho Piquet, is a Brazilian stock car racing driver and former Formula One and Formula E driver where he was champion in the 2014–15 seaso ...
scored two victories in the Truck Series and one in a part-time Nationwide season, but struggled in his first full Nationwide season in 2013 and was released from
Turner Scott Motorsports Turner Scott Motorsports (TSM), formerly Turner Motorsports was an American professional stock car racing team that last competed in the NASCAR Sprint Cup Series, the Nationwide Series, the Camping World Truck Series, the NASCAR K&N Pro Series ...
. Piquet Jr. would make his Cup debut in 2014. Other Latino former open-wheel drivers to run in
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...
include
Michel Jourdain Jr. Michel Jourdain Lascurain, better known as Michel Jourdain Jr. (born September 2, 1976), is a Mexican racecar driver, best known for winning two Champ Car races in 2003. He is the 2020 Super Copa GTM Champion. Formula racing Jourdain started rac ...
and
Adrián Fernández Adrián Fernández Mier (born April 20, 1963 in Mexico City, CDMX, Mexico) is a Mexican former professional race car driver and he was co-owner of the Fernandez Racing team. Racing career Early career Fernández began his career in Mexico by ...
, who ran
Busch Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...
schedules with
ppc Racing ppc Racing is a former NASCAR team based in Mooresville, North Carolina. The team was owned by Greg Pollex. ppc Racing came about from a merger of Pollex's Busch Series team with a car owned by Steve DeSouza and Ted Campbell in 1999. The tea ...
and
Hendrick Motorsports Hendrick Motorsports (HMS) is an American professional auto racing organization that competes in the NASCAR Cup Series. The team was founded in 1984 as All Star Racing by Rick Hendrick. Hendrick Motorsports has won a NASCAR-record 291 Cup Seri ...
respectively. From 2000 to 2007, African American driver
Bill Lester William Alexander Lester III (born February 6, 1961) is an American semi-retired professional racing driver. He last competed part-time in the NASCAR Camping World Truck Series, driving the No. 17 Ford F-150 for David Gilliland Racing. Lester p ...
was a mainstay in the truck series, driving for
Bobby Hamilton Racing Bobby Hamilton Racing-Virginia is a disbanded NASCAR racing team. It was owned by four-time Winston Cup winner and 2004 NASCAR Craftsman Truck Series champion Bobby Hamilton until his death on January 7, 2007. Bobby Hamilton Jr. was given owners ...
,
Bill Davis Racing Bill Davis Racing was a racing team that participated in all three of NASCAR's top divisions until 2009. The team had run Toyota-branded stock cars and trucks in the Camping World Truck Series ( Toyota Tundra) since 2004 and Sprint Cup Series (T ...
, and
Billy Ballew Motorsports Billy Ballew Motorsports was a team that competed in the NASCAR Camping World Truck Series. They were formed in 1996 by Georgia (U.S. state), Georgia businessman Billy Ballew. Fasscore Motorsports In 2003, Ballew began running a second truck u ...
. Lester was a part of
Dodge Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence Dodge was Chrysler's mid-priced brand above P ...
's and BHR's diversity initiative before signing with Davis on talent alone in 2004, and was notable for his strong qualifying efforts. Lester also made two starts for Davis in the Cup Series, the first African American racer in the series since
Willy T. Ribbs William Theodore Ribbs Jr. (born January 3, 1955) is a retired American race car driver, racing owner, and sport shooter known for being the first African-American man to have tested a Formula One car (he did so in 1986) and to compete in the Ind ...
. Mexican-born Carlos Contreras has also found longevity in the Nationwide and Truck Series, but has only run three full schedules in his career (and none since 2002), with only 5 top 10s to his credit.


NASCAR internationally

While diversity within NASCAR's top ranks may be slow, the sports' international influence has grown in the 21st century. Following successful
Nationwide Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...
races at the road courses
Autódromo Hermanos Rodríguez The Autódromo Hermanos Rodríguez is a motorsport race track in Mexico City, Mexico, named after the racing drivers Ricardo (1942–1962) and Pedro Rodríguez (1940–1971). The circuit got its name shortly after it opened when Ricardo Rodr ...
in
Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...
and
Circuit Gilles Villeneuve The Circuit Gilles Villeneuve, also spelled ''Circuit Gilles-Villeneuve'' (), is a motor racing circuit in Montreal, Quebec, Canada. It is the venue for the FIA Formula One Canadian Grand Prix. It has previously hosted the FIA World Sportscar ...
in
Montreal Montreal ( ; officially Montréal, ) is the List of the largest municipalities in Canada by population, second-most populous city in Canada and List of towns in Quebec, most populous city in the Provinces and territories of Canada, Canadian ...
, the
NASCAR Toyota Series The NASCAR Mexico Series (formerly NASCAR Corona Series and other names) is a NASCAR series in Mexico. It is the most prestigious stock car racing series in the country. Origins (Desafío Corona) The Desafío Corona was established in 2004 by ...
(formerly the Corona Series) and
NASCAR Canadian Tire Series The NASCAR Pinty's Series (french: Série NASCAR Pinty's), commonly abbreviated as NPS, is a national NASCAR racing series in Canada, and is a continuation of the old CASCAR Super Series which was founded in 1981. History In September 2006 NASCAR ...
were created as regional series similar to the
K&N Pro Series East The ARCA Menards Series East (formerly Busch East Series, Busch North Series, Camping World East Series, and NASCAR K&N Pro Series East) is a regional stock car racing series owned and operated by the Automobile Racing Club of America (ARCA) and ...
and
West West or Occident is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sunset, Sun sets on the Earth. Etymology The word "west" is a Germanic languages, German ...
. In 2009, the
NASCAR Whelen Euro Series The NASCAR Whelen Euro Series (formerly known as Racecar Euro Series and Euro-Racecar NASCAR Touring Series) is an official NASCAR stock-car racing series based in Europe. It is one of NASCAR's three international-sanctioned series, alongside th ...
was inaugurated.
NASCAR Mexico NASCAR Mexico is a joint-venture between NASCAR and OCESA, a Mexican entertainment company, aiming to develop, manage and operate local motorsports events and oversee television distribution, sponsorship and licensing. The venture attempts to cre ...
has produced several talented drivers who have moved on to
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...
's top-three touring series. These include 3-time Toyota Series champion
Germán Quiroga Germán Quiroga Jr. (born May 29, 1980) is a Mexican professional stock car racing driver. In 2011, he became the first three-time NASCAR Corona Series champion. Racing career Beginnings Quiroga began his career in Reto Neon in 1996. Corona ...
who has driven in the
Camping World Truck Series The NASCAR Craftsman Truck Series is a pickup truck racing series owned and operated by the National Association for Stock Car Auto Racing, and is the only series in NASCAR to race production pickup truck based stock cars. The series is one of th ...
for
Kyle Busch Motorsports Kyle Busch Motorsports (KBM) is an American professional stock car racing team that currently competes in the NASCAR Craftsman Truck Series. They formerly competed in the CARS Tour, ARCA/CRA Super Series, Southern Super Series, and the ARCA Mena ...
and
Red Horse Racing Red Horse Racing was an American professional stock car racing team that last competed in the NASCAR Camping World Truck Series. The team was based in Mooresville, North Carolina. It was co-owned by former Mobil 1 marketing executive Tom DeLoach a ...
, and D4D driver and 9-time Toyota Series winner and
Xfinity Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...
Champion,
Daniel Suárez Daniel Alejandro Suárez Garza (born January 7, 1992) is a Mexican professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 99 Chevrolet Camaro ZL1 for Trackhouse Racing Team. He previously drove in t ...
, currently racing in the
NASCAR Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971, ...
with
Trackhouse Racing Team Trackhouse Racing is a professional stock car auto racing organization that currently competes in the NASCAR Cup Series. The team is owned by Trackhouse Entertainment Group, a venture of Justin Marks and Grammy Award-winning rapper Armando Christ ...
. The Canadian Series has produced D. J. Kennington,
J. R. Fitzpatrick John Ryan "J. R." Fitzpatrick (born May 9, 1988) is a Canadian professional stock car racing driver. Fitzpatrick was the youngest driver to ever win the now defunct CASCAR Super Series championship, winning in the series' final season of 2006 at ...
,
Alex Labbé Alex Labbé (born April 29, 1993) is a Canadian professional stock car racing driver. He last competed part-time in the NASCAR Xfinity Series, driving the No. 36/90/92 Chevrolet Camaros for DGM Racing. The 2017 NASCAR Pinty's Series champion, he h ...
, and road course ringer Andrew Ranger. The Euro Series has produced Alon Day.


Drivers


2021

Source: #Nick Sanchez – ARCA Menards Series #Rajah Caruth – ARCA Menards Series East and NASCAR Advance Auto Parts Weekly Series #Isabella Robusto – NASCAR Advance Auto Parts Weekly Series #Lavar Scott – NASCAR Advance Auto Parts Weekly Series #Regina Sirvent – NASCAR Advance Auto Parts Weekly Series #Justin Campbell – Legend cars #Andrés Pérez de Lara – Legend cars #Jaiden Reyna – Legend cars


2020

Source: #Chase Cabre – ARCA Menards Series East #Isabella Robusto – Whelen All-American Series #Gracie Trotter – Whelen All-American Series #Rajah Caruth – Late models #Perry Patino – Late models #Nick Sanchez – Late models


2019

Source: #Chase Cabre – K&N Pro Series Series East #Ernie Francis Jr. – K&N Pro Series Series East #Rubén García Jr. (racing driver), Rubén García Jr. – K&N Pro Series East #Brooke Storer – Whelen All-American Series #Gracie Trotter – Whelen All-American Series #Nick Sanchez – Late models


2018

Source: #Chase Cabre – K&N Pro Series Series East #Ernie Francis Jr. – K&N Pro Series Series East #Rubén García Jr. (racing driver), Rubén García Jr. – K&N Pro Series East #Ryan Vargas – K&N Pro Series Series East #Nick Sanchez – Late models #Isabella Robusto – Legends cars


2017

Source: #Chase Cabre – K&N Pro Series Series East #Collin Cabre – K&N Pro Series Series East #Rubén García Jr. (racing driver), Rubén García Jr. – K&N Pro Series East #Jay Beasley – K&N Pro Series East #Macy Causey – Whelen All-American Series #Madeline Crane – Whelen All-American Series


2016

Source: #Collin Cabre – K&N Pro Series East #Rubén García Jr. (racing driver), Rubén García Jr. – K&N Pro Series East; 2015 NASCAR Mexico Series champion. #Jairo Avila Jr. – K&N Pro Series East #Ali Kern – K&N Pro Series East #Enrique Baca – Whelen All-American Series #Juan Garcia – Whelen All-American Series Among the drivers not selected were 2014 NASCAR Toyota Series season, 2014 NASCAR Mexico Series champion Abraham Calderón, and former D4D/
Rev Racing Rev or Rév may refer to: Abbreviations Rev. * Rev., an abbreviation for revolution, as in Revolutions per minute * Rev., an abbreviation for the religious style The Reverend * Rev., the abbreviation for Runtime Revolution, a development environ ...
drivers Dylan Smith and Natalie Decker.


2015

Source: #Devon Amos – K&N Pro Series East #Jay Beasley – K&N Pro Series East #Collin Cabre – K&N Pro Series East; one win (Dover International Speedway, Dover), 10th in points. #Natalie Decker –
Whelen All-American Series The NASCAR Advance Auto Parts Weekly Series (formerly the Whelen All-American Series, Winston Racing Series and the Dodge Weekly Series) is a points championship for NASCAR sanctioned local short track motor racing around the United States and Ca ...
#Kenzie Ruston – K&N Pro Series East; earned highest finish for a female in a K&N Pro Series East race of 2nd in 2014 with Ben Kennedy (racing driver), Ben Kennedy Racing #Dylan Smith – Whelen All-American Series Among the 14 drivers not selected were 2014 NASCAR Toyota Series season, 2014
NASCAR Toyota Series The NASCAR Mexico Series (formerly NASCAR Corona Series and other names) is a NASCAR series in Mexico. It is the most prestigious stock car racing series in the country. Origins (Desafío Corona) The Desafío Corona was established in 2004 by ...
champion Abraham Calderón and former D4D/
Rev Racing Rev or Rév may refer to: Abbreviations Rev. * Rev., an abbreviation for revolution, as in Revolutions per minute * Rev., an abbreviation for the religious style The Reverend * Rev., the abbreviation for Runtime Revolution, a development environ ...
driver Paige Decker.


2014

Source: #Devon Amos #Jay Beasley – two top fives in K&N East Series #Paige Decker #Ryan Gifford – one top five in K&N East, one Nationwide race for Biagi-DenBeste Racing (20th place in Iowa) #Sergio Peña (racing driver), Sergio Pena – One K&N East win #
Daniel Suárez Daniel Alejandro Suárez Garza (born January 7, 1992) is a Mexican professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 99 Chevrolet Camaro ZL1 for Trackhouse Racing Team. He previously drove in t ...
– Four wins in Toyota Series, two K&N East wins, two Nationwide starts, signed to drive for
Joe Gibbs Racing Joe Gibbs Racing (JGR) is an American professional stock car racing organization owned and operated by former Washington Redskins (today the Washington Commanders) coach Joe Gibbs, which first started racing on the NASCAR circuit in 1991. His s ...
in the
Xfinity Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...
in 2015


2013

Source: #Annabeth Barnes #Mackena Bell – K&N Pro Series East: 2 top fives, 13th in points #Ryan Gifford – K&N Pro Series East: Win at Richmond, 11th in points; finished ninth in Iowa Nationwide race #Jack Madrid #Bryan Ortiz – K&N Pro Series East: 2 top fives, 10th in points #
Daniel Suárez Daniel Alejandro Suárez Garza (born January 7, 1992) is a Mexican professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 99 Chevrolet Camaro ZL1 for Trackhouse Racing Team. He previously drove in t ...
– NASCAR Toyota Series (3 wins, 2nd in points), K&N East (one win, third in points)


2012

Source: #Jorge Arteaga – K&N Pro Series East – two top tens, 14th in points #Mackena Bell – Whelen All-American Series #Trey Gibson – Whelen All-American Series #Ryan Gifford – K&N Pro Series East – 11th in points, two top fives, three top tens #
Kyle Larson Kyle Miyata Larson (born July 31, 1992) is an American professional auto racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 5 Chevrolet Camaro ZL1 for Hendrick Motorsports. Larson is the 2021 NASCAR Cup Series champ ...
– K&N Pro Series East – two wins, one pole, won 2012 series championship, series Rookie of the Year; three top tens in four
Camping World Truck Series The NASCAR Craftsman Truck Series is a pickup truck racing series owned and operated by the National Association for Stock Car Auto Racing, and is the only series in NASCAR to race production pickup truck based stock cars. The series is one of th ...
events, including second at Phoenix; currently driving in the
NASCAR Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971, ...
for
Hendrick Motorsports Hendrick Motorsports (HMS) is an American professional auto racing organization that competes in the NASCAR Cup Series. The team was founded in 1984 as All Star Racing by Rick Hendrick. Hendrick Motorsports has won a NASCAR-record 291 Cup Seri ...
#Bryan Ortiz – K&N Pro Series East, fifth in points, two top fives, nine top tens


2011

Source: #Jorge Arteaga – Whelen All-American Series #Mackena Bell – Whelen All-American, ran six K&N Pro Series East races #Jessica Brunelli – Whelen All-American, ran four K&N Pro Series West races in 2011 #Michael Cherry – K&N Pro Series East, 14th in points #Trey Gibson – Whelen All-American #Ryan Gifford – K&N Pro Series East, tenth in points #Tayla Orleans – Whelen All-American #Bryan Ortiz – Whelen All-American #Sergio Peña (racing driver), Sergio Pena – K&N Pro Series East – Won races at South Boston, Hampton, and Greenville, fifth in series points #Darrell Wallace Jr. – K&N Pro Series East – Won at Richmond International Raceway, Columbus, and Dover International Speedway; pole positions at South Boston, Loudon, and Dover, second in series points


2010

Source: #Mackena Bell – K&N Pro Series East #Jessica Brunelli – Whelen All-American Series #Michael Cherry – Whelen All-American Series #Ryan Gifford – K&N Pro Series East – First African-American to win a pole position in series (June 6 at
Martinsville Speedway Martinsville Speedway is a NASCAR-owned stock car racing short track in Ridgeway, Virginia, just south of Martinsville. At in length, it is the shortest track in the NASCAR Cup Series. The track was also one of the first paved oval tracks in s ...
) #Katie Hagar – Whelen All-American Series #Paul Harraka – K&N Pro Series West #Rebecca Kasten – Whelen All-American Series #Sergio Peña (racing driver), Sergio Pena – K&N Pro Series East #Megan Reitenour – Whelen All-American Series #Jason Romero – Whelen All-American Series # Darrell Wallace Jr. – K&N Pro Series East – In March 2010, he won the race at Greenville-Pickens Speedway and became the first African-American and the youngest driver to win in the series. He also won the Lee USA Speedway event in July. Overall, Wallace finished third in points and earned series Rookie of the Year honors.


2009

Source: #Mackena Bell #Kristin Bumbera #Michael Cherry (motorsport), Michael Cherry #Jonathan Gomez (motorsport), Jonathan Gomez #Katie Hagar #Paul Harraka – The first member to win a race in a NASCAR regional touring series event (Camping World West Series event at Colorado National Speedway in August 2009). He won the September event at All-American Speedway en route to series Rookie of the Year honors and fourth in the standings. #Laura Hayes #Juan Pitts #Megan Reitenour #Natalie Sather #Jonathan Smith (autoracer), Jonathan Smith #Emily Sue Steck


2008

Source: #Kristin Bumbera #Michael Cherry #Michael Gallegos #Paul Harraka #Jesus Hernandez (driver), Jesus Hernandez #Lindsey King #Lloyd Mack #Jonathan Smith


2007

Source: #Michael Gallegos #Paul Harraka #Jessica Helberg #Jesus Hernandez #Peter Hernandez (racing driver), Peter Hernandez #Lloyd Mack #Jonathan Smith


2006

Source: #Chris Bristol #Brianne Cronrath #Marc Davis (racer), Marc Davis #Allison Duncan #Paul Harraka #Jessica Helberg #Jesus Hernandez – Signed to a development contract with MB2 Motorsports. #Peter Hernandez


2005

Source: #Brianne Cronrath – Replaced Morty Buckles mid-season #Allison Duncan #Sarah Fisher #Michael Gallegos #Joe Henderson III #Jesus Hernandez #Tommy Lane (racer), Tommy Lane #Terri Williams


2004

Source: #
Morty Buckles Morty Buckles is an American racing driver. An African American, Buckles was a member of NASCAR's first Drive for Diversity class after cutting his teeth at the regional racing level. In 2006, Buckles planned to race in the ARCA Racing Series and ...
#Bruce Driver (racer), Bruce Driver #Allison Duncan #Joe Henderson III #Reggie Primus


Teams involved in the Drive for Diversity


Current

*
Rev Racing Rev or Rév may refer to: Abbreviations Rev. * Rev., an abbreviation for revolution, as in Revolutions per minute * Rev., an abbreviation for the religious style The Reverend * Rev., the abbreviation for Runtime Revolution, a development environ ...


Former

*Belnavis Racing – owned by then-Roush Racing executive Sam Belnavis *Bill McAnally Racing *
Bobby Hamilton Racing Bobby Hamilton Racing-Virginia is a disbanded NASCAR racing team. It was owned by four-time Winston Cup winner and 2004 NASCAR Craftsman Truck Series champion Bobby Hamilton until his death on January 7, 2007. Bobby Hamilton Jr. was given owners ...
*
Evernham Motorsports Evernham Motorsports was an American professional stock car racing organization that competed in the NASCAR Cup Series. The team was founded in 2000 by former Hendrick Motorsports crew chief Ray Evernham, entering full-time competition as a two-c ...
*FDJ Motorsports *Ginn Racing, Ginn Racing / MB2 Motorsports *Golden State Racing *High Point Racing *Ken Schrader Racing *Richard Childress Racing *Roadrunner Motorsports *RTD Motorsports *SCORE Motorsports *TW Motorsports


Minority and female-owned teams in NASCAR


Current

*B. J. McLeod Motorsports - Co-owned by Jessica Smith-McLeod *Beard Motorsports Co-owned by Annie Beard and Linda Beard *
Jennifer Jo Cobb Racing Jennifer Jo Cobb Racing (also known as JJC Racing) is an American professional stock car racing team that currently competes part-time in the NASCAR Craftsman Truck Series. The team is based in Mooresville, North Carolina and is owned by Jennifer ...
- Owned by
Jennifer Jo Cobb Jennifer Jo Cobb (born June 12, 1973) is an American professional stock car racing driver and team owner. She competes part-time in the NASCAR Craftsman Truck Series, driving the No. 10 Chevrolet Silverado for her own team, Jennifer Jo Cobb Raci ...
*Jesse Iwuji Motorsports - Co-owned by Jesse Iwuji and Emmitt Smith *
JR Motorsports JR Motorsports (pronounced "Junior Motorsports") is an American professional stock car racing team that currently competes in the NASCAR Xfinity Series, eNASCAR Coca-Cola iRacing Series, CARS Tour, and occasionally in the NASCAR Advance Auto Par ...
– Co-owned by Kelley Earnhardt Miller *JTG Daugherty Racing – Co-owned by Female owner Jodi Geschickter along with her brother &
Brad Daugherty Brad Daugherty may refer to: * Brad Daugherty (basketball) (born 1965), American NBA player, currently a television sportscaster * Brad Daugherty (poker player) (born 1951), American poker player {{Hndis, Daugherty, Brad ...
*
Kyle Busch Motorsports Kyle Busch Motorsports (KBM) is an American professional stock car racing team that currently competes in the NASCAR Craftsman Truck Series. They formerly competed in the CARS Tour, ARCA/CRA Super Series, Southern Super Series, and the ARCA Mena ...
Co-owned by Samantha Busch *The Money Team Racing - Co-owned by Floyd Mayweather Jr. *NY Racing Team - Owned by John Cohen *Our Motorsports - Co-owned by Mary Our *RSS Racing Co-owned by Pamela Sieg *ThorSport Racing - Co-owned by Rhonda Thorson *
Trackhouse Racing Team Trackhouse Racing is a professional stock car auto racing organization that currently competes in the NASCAR Cup Series. The team is owned by Trackhouse Entertainment Group, a venture of Justin Marks and Grammy Award-winning rapper Armando Christ ...
- Co-owned by Pitbull (rapper), Pitbull *23XI Racing - Co-owned by Michael Jordan


Former

*Angela's Motorsports *BAM Racing *BelCar Racing – Co-owned by Sam Belnavis *
Chip Ganassi Racing Chip Ganassi Racing, LLC (CGR), also sometimes branded as Chip Ganassi Racing Teams, is an American auto racing organization with teams competing in the IndyCar Series, NTT IndyCar Series, International Motor Sports Association, IMSA WeatherTech ...
- Founded by Felix Sabates as Team SABCO, then co-owned the team as Chip Ganassi Racing with Felix Sabates until 2020. * Dale Earnhardt, Inc. – Operated by Teresa Earnhardt from 2001 to 2008. *Fitz Motorsports *Hispanic Racing Team *Liberty Racing *Marc Davis (racing driver), Marc Davis Racing *ML Motorsports *Obaika Racing *Randy Moss Motorsports – formerly Morgan-Dollar Motorsports *SCORE Motorsports *Smith-Ganassi Racing – Co-owned by Evander Holyfield *Team Paradigm *Team Xtreme Racing *Terance Mathis, Victory Motorsports *Vizion Motorsports - Co-owned by Jennifer Brown *Washington-Erving Motorsports


See also

*Driver development program *List of female NASCAR drivers


References


External links


Official Website


Further reading


Minority Report
- 2005 Autoweek article on diversity in
auto racing Auto racing (also known as car racing, motor racing, or automobile racing) is a motorsport involving the racing of automobiles for competition. Auto racing has existed since the invention of the automobile. Races of various sorts were organise ...
.
An Oral History of Black NASCAR Drivers
- Complex (magazine), Complex article {{Rev Racing Projects established in 2004 2000s in NASCAR 2010s in NASCAR NASCAR terminology